PLAID CAPIMPORTS

PLAID CAP IMPORTS - CALGARY, ALBERTA, CANADA

LOGO DESIGN - BRANDING - PORTFOLIO - ASSET DEVELOPMENT

Launching a new venture in an industry that reaches back centuries is a big challenge. Finding a new voice in the wine industry where traditional is the understatement, now thats hard…

The initial brief called for a a unique approach that separated Plaid Cap from the traditional look and feel of the industry. The name originating from founder Owen’s trade mark ‘Plaid Cap’ became the foundation for the logo and company’s identity. A concise and modern approach that focuses on the wine and audience needs with a punchy persona.

After 10 years the original logo and penchant for clean style is standing out today.