ONE FLOCK

PROLIFIC BEVERAGE NAPA, CALIFORNIA - REBRANDING, ORIGINAL ART & PACKAGING REDESIGN

Looking for a little inspiration to refresh One Flock Wines we created original art that moves the look and feel upscale and prepares the brand for entry into foreign markets.

Prolific beverage had built a successful following for their ‘One Flock’ brand. The wine had consistently delivered great reviews and points from the critics and had a solid foothold in the US market. The refresh of the complete packaging including Logo, labels and boxes need to stain line with the "Aviary’ theme of the brand, but near to push for a more upscale presence.

Original art work, by Timothy Mitchell, hit home in an elegant painting of the California Blue Heron. The black background printed on high quality stock with rich texture the finished product is elegant, engaging and has an incredible tactility.

On a personal note, Prolific’s owner Jason Hooten was looking to for a way to give back to the cancer community, who had supported his wife in her personal fight against a cancer. Working with Colon Cancer Alliance, Jason and Tim worked together to have the art work from the One Flock bottle prepared as a limited edition print of 250 pieces with the proceeds going directly to the Colon Cancer Alliance.

You can read Jason and his wife Erin’s story here on the Colon Cancer Alliances ‘Spotlight Feature’