LA VITA É BELLA

Approachable branding for Quality, Value & Easy to remember.

*Award winning wine - Judges Choice Best Pinot Grigio 2020 ABA

Playful & Memorable…

The inspiration behind La Vita é Bella was a simple one in many ways.

Wine that is genuine, delivering true quality and value. Packaging started with a value oriented format, 1L bottle and 3 & 5L BiB. Second was clean packaging that would stand out on the shelf.

Bright colours reminiscent of Mediterranean beach towels and umbrellas draw attention. The Polka dot motif is memorable, eye catching and easy to describe when telling friends about ‘that great wine they discovered’