ONEFLOCK

PROLIFIC BEVERAGE - NAPA, CALIFORNIA, USA

REBRAND: ORIGINAL ART, LOGO, LABEL & PACKAGING DESIGN

Prolific beverage’s goal was to premiumize their One Flock brand. Prompted by the move to expand distribution outside of the United States into foreign markets. The goal, to create a new label and packaging that would be arresting on the shelf and gain a foothold in the premium wine segment. One key element of the brief, stay true to the name and ties to the aviary theme.

Building on the strong existing presence in the US market with limited production, fantastic reviews & significant points with an approachable price point. The new label had an immediate impact on sales (+300%), as well as fantastic reception upon launch in foreign markets.